“If you have been focusing a ton of effort at convincing customers to reconsider you as anything but a discount retailer, you may have to put that on pause and just focus on the things that consumers will care about over the course of the next few years: savings,”
“the social media role is always going to be misunderstood because the role of social media is different for every single brand” largely because brands “define social media at different stages of the marketing funnel.”
"I would advise clients to not make any changes to current ad spends, influencer or content strategies until it becomes completely clear that ByteDance will not sell,” he said. “Guiding clients or leadership down too many hypothetical scenarios this early creates paranoia and lack of trust in your expertise. Cross the bridge when it comes. “
