I have 18 years of experience working in brand marketing with an emphasis in social media marketing. Previously I have served as Head of Social, Content and Innovation at American Eagle where I was recognized as an 2023 AdAge Marketing Trailblazer for my work in social and innovation marketing. Prior to that I served as Global Communications Director at BMW Group where I led communications, marketing and social media for the brand innovation division of MINI. I have extensive advertising agency background as a Creative Director and Executive Producer including establishing and creating the studio at Day One Agency.