Why do some brands succeed on social media but yours doesn’t?

It’s usually because they know they need to be more active on social but don’t know what that means or why they’re doing it. That’s where I come in.

Old Navy

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Savage x Fenty

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GUESS

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Sir Davis

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The Knot

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Cole Haan

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Boy Smells

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Claire's

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Irvine Company

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Old Navy | Savage x Fenty | GUESS | Sir Davis | The Knot | Cole Haan | Boy Smells | Claire's | Irvine Company |

Clients

Why do most brands struggle on social media?

  • Most brands follow a marketing calendar instead of focusing on audience engagement. But most social media professionals are more comfortable making calendars and making content and not creating senior leadership decks to show impact, growth and answer the question “why are we investing so much here?”

  • For years, organic social, paid social and influencer marketing have lived in silos. This approach no longer works in 2025 where all three directly impact each other and all three support each other.

  • Without a clear strategy brands lack clear goals and KPIs. Defining KPIs in social media is paramount to be able to define investment levels, measure ROAS and ensure dollars spent impact bottom of funnel acquisition.

Service Offerings

  • A full overhaul of your social marketing practice across organic, paid and influencer marketing. Provides your social team with clear goals and KPIs and directional guidance on how to approach content creation that impacts all stages of the marketing funnel.

    12-16 Weeks

    Travel & On-Site Work Separate

  • Consulting and advisory with CMOs, VPs and Senior Directors who are looking for feedback, directional guidance and ad hoc social media consulting across channels and platforms.

    Minimum 20 Hours Required for Engagement

  • Clients will provide me with the channel(s) they would like to focus on, access to their back end social dashboards and in-app access of insights along with three competitors they would like for me to benchmark against.

    Final deliverable includes an assessment of channel effectiveness along with learnings from competitors on how the brand can improve reach, engagement, ROAS and performance.

    4-6 Weeks Engagement

  • Assess current paid social strategies on TikTok, Instagram and Facebook. Provide clear recommendations on how to improve ROAS and effectiveness of social content in a media landscape that requires brands make immediate impact in the first 0.7 seconds.

  • Identify how your brand is currently executing influencer marketing and provide hands-on operational improvements, recommendations on new platforms to consider, and how to optimize success in influencer marketing to ensure positive net return on investments.

  • Provided with access to your dashboards and social channels, I provide clients with monthly reporting on performance, reach, demographic growth that can help influence content optimizations and reassessment of KPIs and goals.