A filled-with-frills and brutally honest assessment of your social practice.
BLIND SOCIAL AUDIT
DO WE NEED AN AUDIT?
The day of the annual “social playbook” is dead and social trends & channel products are changing every few months — remember when TikTok was pushing TikTok Storefront on everyone and then they got rid of it overnight in September 2023?
As the former head of social for a $5B brand, I know, first-hand, that most social teams are hyper focused on content creation, tactical calendar planning and community engagement.
So where does strategy come in? How do you know if what you’re doing is working? Why are you performing worse or better than your core competitors?
An unbiased blind assessment of your social strategy across key channels will provide invaluable key takeaways on your social practice but also provide new tactics and strategies to consider, ways to level-up your content production, insights into your competitive landscape and peace of mind that what your social team is doing is strategically sound.
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Who you are and how you speak to your customers on social is vital for a brand’s ability to reach truly engage with their audience. The blind audit will target your current brand voice vs. your customer demographic and provide alternative strategies and new tactics to improve your reach.
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You’ll provide me with 5 competitors in your category and I will give you insights into how you are performing in terms of engagement, content strategy, and overall performance.
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I will help provide you with an overview of where your social practice sits in the funnel and where I believe it can pivot to in order to reach your overall goals for your social practice.
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Understanding the difference between an influencer and a creator has become vital for a brands ability to produce quality organic and paid social content. I will provide your brand with best practices on how I built a world-class creator engagement practice that produces nearly 20+ videos per week.
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By auditing your channels, I will be able to provide you with areas to target to improve your community building and audience engagement while also providing best practices on crisis communications.
WHAT DOES THE AUDIT INCLUDE?
Example of client work.
$5,000
Approximately 24 hours total of project work. Actual project estimated hours is 20. Two hours will be dedicated to project kickoff call, mid-project check in and a post-mortem call. Two additional hours will be allocated for revisions, changes, additional requests on project.
timing: approximately 3 weeks
$8,000
An audit of both organic and paid social media strategies. Approximately 40 hours of project work. Four hours will be dedicated to calls and meetings.