Someone called me that on LinkedIn and it stuck. I’ve been working at the forefront of marketing and innovation since 2007 starting in the agency world, then consulting, then back to agency and finally working on the brand side of things.

The CEO of an agency recently told me “your ability to recall knowledge and root everything in data is terrifyingly impressive” and that’s my belief. Memes and humor are marketing. CAC and ROAS is equally as important. Influencers drive awareness and creators are extensions of your brand team. All of those operate too independently today and without unified direction. That’s my specialty and my focus.