Ignite your brand on social media.
In 2024, social media overtook broadcast television globally as the 2nd largest advertising channel by ad spend - surpassing $247billion. Meanwhile, the global influencer marketing industry grew to $24billion dollars in 2024. Brands that are activating a full-funnel organic, paid social, influencer and creator marketing strategy are growing while legacy retailers stumble.
JUN is a management consulting practice by Nathan Jun Poekert operating at the intersection of organic social, paid social, influencer marketing and the creator economy.
We convert brands that are active on social to social-first brands.
Core Practice Offerings:
Full Service Management Consulting
For brands looking to completely reimagine their organic, paid and influencer marketing practice.
Organic, Paid and Influencer Audit
A performance audit of your organic, paid social or influencer marketing practice including competitor analysis and benchmark development.
Organic Social Strategic Realignment
Evaluate your current organic social practice and identify opportunities for improvement and increased reach & engagement.
Staffing & Resource Analysis
Evaluation and analysis of the current structure of your social marketing teams and upper-funnel budget allocations.
Recruitment and Talent Identification
Advisory for CMOs and SVPs hiring for senior level social media roles to ensure they make the right hiring decision.
Reporting, Insights & KPI Development
Connecting organic and influencer marketing to bottom of funnel KPIs to prove value and attribution.
For personal reasons I do not provide consulting or advisory work on X (formerly Twitter). If this is something you have concerns with or a negative reaction to, we should probably not work together.
Credentials & Experience
2021 - 2023, American Eagle, Head of Social, Content & Digital Innovation ⦿ 2017 - 2020, BMW Group, Global Communications Director - MINI Innovation Division ⦿ 2014 - 2017, Day One Agency, Creative Director & Head of Content Production ⦿ 2012 - 2013, Brand Marketing Consultant, Independent ⦿ 2010 - 2012, PHD, Creative Producer (Starbucks) ⦿ 2008 - 2009, Deep Focus, Creative Producer (HBO, AMC, Calvin Klein), 2006 - 2007, KPMG LLP, Paraprofessional - Risk Advisory
2023 AdAge Marketing Trailblazer ⦿ 2023 The Drum Best Gaming Cmapaign ⦿ 2023 Digiday Best Gaming Campaign ⦿ 2022 Digiday Best Use of Social ⦿ 2020 Dezeen Outstanding Experiential Activation ⦿ 2017 Shorty Awards Outstanding Social Campaign ⦿ 2012 Webby Award Best Mobile Campaign ⦿ 2009 Cannes Lion - Bronze
Recent Press
Clients
as an Independent Consultant
Old Navy, El Pollo Loco, Soul Cycle, Rover, Smile Express, The Knot, Claire’s, Fresh Direct, Champion Agency, Qulture Agency.
Cole Haan, Sir Davis , GUESS, Savage x Fenty, Lugano, Bogg Bag, Boy Smells
as Fractional Chief Marketing Officer of General Idea
Clients
LET’S WORK TOGETHER