There are tons of “Social Media Experts” out there. Why work with me?
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When I started working at American Eagle in early 2021 as the Head of Social, the executive leadership team had one goal: “make Gen-Z love us on social media.” What transpired was a complete refocus of our entire upper funnel awareness strategy around engaging our core growth target audience.
After 12 months of reimagining our social marketing approach, American Eagle moved from 4th to 2nd in “The Brands Gen-Z Loves The Most” based on Piper Sandler’s 2022 reporting.
